Over the past 2 years, we have seen volatility in almost every market leading to price movements across the board - except for one market – Prime Central London Property. In this paper we seek to examine why that this case and what data is being relied upon by the market. Our initial conclusions are that whilst we would expect a gradual increase in market pricing to be coupled with an increase in volume (activity), when the two diverge, price volatility should be expected and when it does not happen, almost every buyer will fall away as confidence will be lost in market pricing.